Effectively Reducing the Number of Drink Drivers Through a Partnership

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The Mexican Red Cross Society teamed up with the local police in Guanajuato, Mexico to help garner public support and increase legitimacy for drink driving enforcement checkpoints.

Tactics in this Case Study include: engaging traditional media through a kick-off meeting, utilizing volunteers to help convey the road safety message, and creating partnerships to bolster effectiveness.

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Source: Global Road Safety Partnership

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