Bridgestone awarded the Prince Michael International Road Safety Award for its Bridgestone Road Safety Program
In early December, the GRSP member and partner, Bridgestone Corporation (Bridgestone) won the Prince Michael International Road Safety Award for its Bridgestone Road Safety Program (BSRP).
The BSRP has been a long journey that GRSP and Bridgestone have undertaken in partnership some five years ago. This integrated strategy aligns road safety interventions with best practices for helping vulnerable road users, with the aim to contribute to improving road safety.
As a tyre manufacturer, Bridgestone regards road safety as an important priority across the globe to support the safe mobility of people and objects with peace of mind. The BRSP advances global road safety by leveraging education, knowledge sharing, and strategic partnerships to support the United Nations Sustainable Development Goal (SDG) 3.6, which aims to halve road traffic deaths and injuries by 2030. Backed by Bridgestone’s presence in over 150 countries and regions, the program realigned in 2019 to focus on four core areas:
Safer Mobility: Leveraging tyre technology and sustainable mobility solutions to enhance safety
Safer Communities: Conducting road safety education and awareness initiatives for all road users
Safer Roads: Collaborating with governments and communities to improve road infrastructure
Employee Engagement: Empowering employees to actively contribute to road safety in their communities
“It is a true honour to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across Bridgestone Asia Pacific, India, and China. “At Bridgestone, we continually strive to deliver value to our customers and communities, and the BSRP is an essential part of our efforts to achieve this. The program’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road users. This award serves as a testament to Bridgestone’s dedication to our ongoing collaboration with local stakeholders and the development of innovative strategies aimed at educating the next generation about road safety.”
Michael Chippendale, GRSP Manager for External Relations and Sustainable Mobility Programming, who has worked closely with Bridgestone on the BSRP said “This recognition awards the journey Bridgestone has been on for five years. It has been an integrated strategy aligning all regions towards a common goal, reducing road deaths and injuries globally. We look forward to what the next five years of this partnership will bring.”.
