Advocacy Tools - Global Road Safety Partnership

Unsure where to start? We’ve got you covered.

We have developed a number of practical “how-to-guides” around advocacy campaign planning.
There are four main sets. In addition to the general advocacy campaign toolkit, policy implementation campaign toolkit, and media advocacy toolkit, we have also published the GRSP Positioning Papers. The latter are designed to create an understanding of the scale of road traffic deaths and injuries and their linkages to other humanitarian and development issues.

These tools are available for individual download or as convenient zip folders.

Advocacy Campaign Toolkit

The Advocacy Campaign Toolkit is a multi-part comprehensive guide detailing all aspects of constructing a successful advocacy campaign.

GRSP Advocacy Campaign Toolkit (zip file)

Download each tool here:

Elements of a Policy Advocacy Campaign at a Glance

Guidance for Civil Society Organizations

Strategic Planning: How-to Guide

Setting Policy Priorities A 3 Step Process

Political Mapping How to Guide

Talking with Policy Makers

Building an Advocacy Partnership

Managing Risks and Crises

Concluding an Advocacy Campaign Checklist

Guide to Implementation Framework

Campaign Monitoring Evaluation

Media Advocacy Toolkit

The GRSP media advocacy toolkit provides you with specific detail on all elements needed to design and implement an innovative media advocacy campaign.

GRSP Media Advocacy Toolkit (zip file)

Download each tool here:

Elements of a Media Advocacy Campaign

Selecting Media Advocacy Tactics

Developing a Media Advocacy Action Plan

Selecting Messengers

Developing a Media Contacts Registry

Monitoring and Responding to the Media

Selecting Your Target Audience

Executing Media Activities: A How-To Guide

Developing Key Messages

Policy Implementation Campaign Toolkit

The GRSP Policy Implementation Campaign toolkit provides you with an overview of how civil society organizations can support the implementation of road safety legislation and the tools to do it.

Policy Implementation Campaign Toolkit (zip file)

Download each tool here:

0. Introduction

1. Stage: Planning for Implementation

2. Stage: Drafting Regulations

3. Stage: Educating the Public

4. Stage: Enforcing the Law

5. Stage: Assessing Compliance

6. Tool: Determining Policy Objective

7. Tool: Strategic Planning

8. Tool: Political Mapping

9. Tool: Media Advocacy

10. Tool: Partnerships

11. Tool: Building Public Support

12. Tool: Monitoring and Evaluation

GRSP Positioning Papers

The GRSP Positioning Papers are designed to create an understanding of the scale of road traffic deaths and injuries and their linkages to other humanitarian and development issues.

GRSP Positioning Papers (zip file)